How will Apple succeed in the gaming market?

I wasn't excited when I first saw the Apple Arcade ad , and I didn't think about subscribing to it. But I changed my mind when I watched more Oceanhorn 2 videos that were part of the Apple Arcade library when it kicked off. What attracted me to the game is the likeness of Zelda Breath of The Wild, which is one of the most important games of the current generation.


The similarity between the two games prompted me to activate my Apple Arcade demo subscription and download Oceanhorn 2 on my iPhone to make sure that what I saw was not a marketing trick. After spending time on her she found that she was already inspired by a lot of the Zelda series, such as the shape and movements of the hero, and fighting monsters and bosses is similar to the old Zelda games.Although they do not offer you the complexity and the vast world like Breath of The Wild, they deserve to be praised for what they offer.

I think my experience would have been better on the iPad, but I couldn't do that because the iPad OS wasn't released at the time of writing this article and this update is required to get Apple Arcade on the iPad.

This simple experience made me think about why Apple entered this field, and whether the company intends to compete seriously in the world of games or not?

SWITCH SUCCESS

I remember that I criticized the Nintendo Switch when it was released in 2017, and I liked it to iPad with control hands expected to fail, but two years after its release, and a year after owning it personally, it became clear to me that Nintendo was able to survive again using a mid-spec device, and the reason for this is clear It is very games .

I don't think anyone on the planet has heard of Mario, and Nintendo knows how to take advantage of her beloved character. If you take a look at the best-selling SWITCH games, you will notice that six out of the top 10 best-selling SWITCH games are named Mario, and the remaining four are also developed by Nintendo. Combined sales of these games have 98 million copies, and you can only imagine the amount of profits made by these games.

Although Apple's way is a little different from Nintendo, the first offers you games for a small monthly subscription and the second sells its games directly, but the principle is the same. Gaming is the main motivation for the success of any platform regardless of technical capabilities.

Hold the control hand

The iOS 13 update carried two important things for gamers, the first being the Apple Aracde service that allows your family access to a high-quality gaming library, for a small monthly subscription ($ 4.99). The second was the addition of support for PS4 and Xbox.

This will allow you to connect the controller to any device running iOS 13, and this will give people a better gaming experience than those that need to move the characters via the touchscreen, which is not suitable for many games such as shooting games.

Support for control hands means that Apple wants gamers to view their platform as a real gaming option, and with Apple Arcade reaching the rest of Apple devices like Apple TV and Macs, it realizes the real gamers dream (again) to play your game anywhere, anytime and across any device , Provided that this device holds the Apple logo.

Content dilemma

Library Games Apple Arcade is characterized by high quality, the Apple collaborated with many developers known to ensure versatile and high quality, but this step will not guarantee the success of the service in the long term, and an opportunity for them to build the foundations that ensure the continuation of their service, they have a financial stock more than cent billion Dollars will help them achieve this easily.

We should know that Apple devices like the iPhone and iPad cannot compete with Sony or Microsoft devices that are fighting to provide the best gaming experience with hardware capable of displaying 4K and 60fps images. Its market is a bit different, most iPhone users are looking for a beautiful and fast experience, and I don't think offering a game like Last of Us or Gears of War on Apple platforms would be a good idea.

When Apple announced the service of Apple Arcade at its conference stressed that these games will provide an excellent gaming experience, free of advertising and payment methods, and we all know that these latter two of the most important sources of income for game developers, people do not tend to buy mobile games and prefer Freemium system, which Lets you buy add-ons or additional phases later, and we're talking here about cheap games, not games that Apple wants to add to the Apple Arcade service, which will be expensive to develop.

The rational explanation for the big developers' acceptance to be in the Apple Arcade library is that Apple has offered them large sums of money, or an attractive deal to confine them to serving - at least for now - but this strategy will not work in the long run.

Apple is supposed to start buying some small studios, whose idea is in line with the company's philosophy of offering beautiful, simple and family-friendly ideas.That comes to mind that Game Game Company, which has developed games like Flower and Journey, who recently launched Sky on iPhone.

The idea here is similar to what Netflix does, which produces its own series. Rather than the fate of Apple Arcade being constrained by the desire of developers to make a deal with them or not, Apple will be able to ensure continuous production to help it justify the subscription to the service, and at the same time can conclude deals with other developers in exchange for the exclusive game for a period of time, a method followed by many From gaming companies, such as Sony and Microsoft.

There are some beautiful features that make Apple Arcade attractive, the most important of which will save parents a lot of expenses and headaches.Many of our children have an iPad, and the process of downloading and buying games has become a difficult decision because of the content is not guaranteed, and the ads that will sink the child, which may also contain things other than Decent. So in Apple Aracde I am devoted to all this headache because the games will be carefully selected and free from all the bad additions.

I do not know whether Apple plans to actually focus on games and make it one of the basic things or will it be just a temporary subscription? The service is still at first and I need more time to judge its course.