The new logo is designed by Pentagram, a company specializing in the design of text logos that use sans-serif fonts, especially broad ones such as the Citibank logo.
The color tone used and the curvature of 22.5 degrees in the exclamation mark are marked as a change. The first letter Y came in small size. This is the biggest change in the logo since Marissa Mayer took over management in 2013.
In addition to changing the logo, the stalled email service has got new features such as tabs for attachments, deals and one-click disposition, hoping to re-convince users to approve them.
The new logo has already been implemented in all Yahoo sites since today.
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